The Engage Manifesto

We believe in the monumental power a diamond holds. The meaning behind it. That the experience to acquire one should be special and unique. And we do not take that lightly the importance of the decisions couples make with us.

We believe in sharing the knowledge and expertise that comes from more than 40 years of experience and our unbridled passion for what we do with each and every one of our customers.

We believe in being current and relevant. That the cutting edge is a great place to reside, and we should take full advantage of the amazing technology available to enhance the shopping experience. But we believe the human element is still the most important one

That's why we believe in building relationships with customers, not having transactions with shoppers. To do that, a deeper understanding of them and their relationship with each other is critical to helping them find - not the perfect ring - but the perfect ring for them. We owe our customers unbiased advice and counsel, and our solitary mission is to do what is right for them.

We believe that the cause and effect of a diamond is a remarkable thing. And that what a diamond does is more important than what it is.

We believe in the uniqueness of every diamond and how it symbolizes a bond of love and commitment between two people.

Online, we believe the experience should be every bit as personal and tailored to our customers as the in-store experience. It should be technologically advanced to not only allow them to custom design their rings, but also allow them to see, feel, and touch the rings they've designed before they make their choice.

In short, we believe that the diamond ring buying experience should be more bespoke. More helpful. More comfortable. And we believe that our customers should leave our store or website, knowing for a fact, they got the best ring for their money.

These are our intentions.
And the reason we exist.

"We believe in making the ring buying experience exponentially better - online and in store." - Engage

Engage Patent Pending Technology

We utilize Artificial Intelligence (AI) to learn your preferences and make the whole process easier and faster

Searching for an engagement ring doesn't need to be a stressful and confusing buying experience, there are too many options, too many websites.We've simplified the process to help you make an informed decision instead of endless browsing and comparing.

Smart Discovery

We use AI to construct a unique shopping profile as you browse through a different selection of styles and diamonds, indicate your budget and likes/dislikes

Deep personalization

Computer vision and your lifestyle attributes are used to produce a personalized selection of inventory based on your unique profile

Dynamic pricing

Our market intelligence algorithms ensure that our prices are always lower on diamonds with the same-attributes than our competitors

Virtual try-on

You can take a picture of your hand and use our Augmented Reality Try-On Feature to see the ring you’ve built mapped on your finger

The Engage 4C’s

Diamonds are evaluated using the 4C’s. Now find your perfect diamond and setting with:


Shop on your terms, in a way that makes you feel completely at ease. No stress, judgement, or annoying pressure.


We hold ourselves to a higher standard in everything that we do. We're here to make this next stage of your relationship truly special.


Whether you modify a ring to match your tastes or design one completely from scratch, your bridal jewelry will be uniquely yours.


We listen to you and put your interests first - providing unbiased counsel that respects your budget and helps you easily find and design your dream ring.

The Engage Diamond Program

The Engage Diamond Program is our way of giving you the very best when you purchase a beautiful Engage diamond.

With your purchase you will receive:

  • • An insurance Statement of Value document
  • • Cleaning and inspection services
  • • Financing options by Affirmaffirm logo illustration
  • • Engage will give you 100% of the value of your center stone originally purchased from Engage towards a diamond upgrade(click here for details)
  • • Peace of mind that Engage Jeweler will refund your diamond purchase for any reason within 30 days of purchase (click here for details).

We want to help you represent your love

men smiles together woman sleeps on man knee
women smiles together

Best Business Practices

Conducting business in an environmentally and socially responsible manner is an integral part of Engage's commitment to our stakeholders. Our company believes strongly in the work of the Responsible Jewelry Council (RJC) to add assurance to both the diamond and gold jewelry supply chain. We are joined by an increasing number of industry partners throughout our supply chain, who believe that by working together, our industry can affect real change.

Policy on Conflict Diamonds

Diamonds are meant to be a gift of love. To prevent the sale of conflict diamonds, our industry and human-rights groups created the Kimberley Process Certification Scheme (KPCS) in 2002, which today regulates 98.5% of the worldwide rough diamond supply.

We require all of our suppliers to provide us with a written warranty, stating that their diamonds come from Kimberley-certified sources and are not involved in funding conflict. The warranty statement, which was officially recognized at the creation of the Kimberley Process, reads:

"The diamonds herein invoiced have been purchased from legitimate sources not involved in funding conflict and in compliance with the United Nations Resolutions. The seller hereby guarantees that these diamonds are conflict free, based on personal knowledge and/or written guarantees provided by the suppliers of these diamonds."

Protecting Our Lands

Engage supports jewelry industry associations, such as Jewelers of America and concerned nongovernmental organizations, such as EARTHWORKS and Initiative for Responsible Mining Assurance (IRMA) to encourage responsible mining practices. Engage actively opposes inappropriate mine development on environmentally and culturally sensitive lands.We are fully committed to the responsible sourcing of gold and other minerals that make their way into jewelry products. Whenever possible, Engage Jeweler procures recycled metals (including gold, platinum and sterling silver) to use in repairs and manufactured items. We believe gold should be extracted and processed in a manner that respects the needs of people and the earth.

Responsible Gold Sourcing

Engage utilizes recycled gold on all items manufactured by us. We strongly believe in the goals of the conflict minerals law, which Congress passed as part of the Dodd-Frank Wall Street Reform and Consumer Protection Act in order to target conflict minerals, including gold, from the Democratic Republic of the Congo (DRC) and surrounding region. We fully condemn the use of any minerals to fund conflict in the DRC, in its adjoining countries or anywhere in the world.

Lifetime warranty section ring

Forever Lifetime Warranty

Every Engage diamond ring is backed with a lifetime promise to keep your ring looking new for years to come, because we know that your engagement ring is an essential piece of the mosaic you build with your partner that creates your lifelong love story!

With your diamond ring purchase, you will receive:

  • Replacement of loss of stones, including center stones due to a defective setting, worn or broken prongs
  • Replacement of cracked or chipped stones
  • If your ring can not be repaired, we will replace it through Engage
  • Unlimited ring re-sizing
  • Free Shipping
  • Unlimited rhodium plating
  • Unlimited refinishing and polishing
  • Replacement of Broken, bent,
    or worn prongs
  • Tightening of loose stones
  • Repair or replacement of cracked or thinning band or shank

The above lifetime warranties are based on normal wear and tear and manufacturer defects.

The Forever Lifetime Warranty applies to jewelry set and sold by Engage. We cannot offer the Forever Lifetime Warranty on loose diamonds.

Lifetime Forever Warranty is provided for all Jewelry and Diamond Engagement Purchases except unmounted (loose) diamond purchases.

The limit per item is up to $30,000.

"We stand behind the quality and integrity of your purchase." - Engage